- What do you want your bags to do?
Are the bags for an event, for a Christmas fair, to sell in your online store, or maybe for a charity collaboration? If they are to giveaway at an event or for a promotion, then the premium quality bags which are more costly would not be the best choice. However, if you are selling as part of your Christmas collection, premium quality products would fit well.
- What’s your budget?
Depending on your budget, some bags will be more suitable than others, so it is important to set your budget out at the start of your project and to bear this in mind when selecting which products you want.
- What design are you getting printed on it?
Your artwork can also have an impact on what bag you choose. The lightweight cotton bags have a tighter weave and smoother surface so if your artwork is very detailed and includes a lot of fine lines and small text, the 5oz range of cotton bags will work best.
You can also fit your artwork around a certain bag style, for example, how about putting a food themed design or slogan on the small shopper bag which can be sold as a lunch bag, or a beauty design on to the toiletry bag, its big enough to fit makeup and brushes comfortably.
- What do your customers want?
Taking your customer base and brand into consideration is also important when selecting the right cotton bag. It’s important to know your consumer, their likes, dislikes and amount they usually spend. If you can command a higher price and your customers won’t be turned off, then a focus on more premium products will work well, however if your customers are price conscious then products which command a lower RRP will be more successful.
- Do you want any finishes?
Don’t forget finishing your products. Getting them ready for retail by adding swing tickets, badges and gift wrap can give a nice finishing touch to your products. Who doesn’t love pretty packaging!