Search engine optimisation is the practice of making your website search engine friendly, which helps you climb the rankings of the Googles, and increasing your traffic. There's lots of facets to this practice, much of it being quite boring, but you need to get this in check if you want to be right up the top of the search pages. Here's a quick checklist of things you need to do to every page.
Blogging is the most important factor of SEO and should not be ignored. Keep putting new blogs on your website at a rate of at least 1 a month. It affects your SEO hugely and because of the flexible nature of blogging, you can write about just about anything that's relevant to what you're doing. It's not all about SEO gains though; You need to write blogs that people actually want to read, and if you are running a lifestyle business it's absoloutly crucial your blogging game is on point.
So, you need to write a blog at least once a month, but if you have time and resources, shoot for one a week. Think of as many ideas as possible and keep them in a document that you can keep adding to. You can write about your products, news about your business, industry news, or about yourself and running your business. The more the better, you can even go back to older blogs and add more words. Add pictures too, so get yourself a decent camera. A smartphone will do just fine. Link to specific products on your website ensuring every page of your site is linked up.
If you're struggling for ideas, get your customers to write blogs for you. Collaborating with other people is great for business and links between websites gives your site more authority. If your writing is particularly good, you will find that people will share your content on social media, driving more new people to your site. Make sure you do the same, sharing everything you create.
Social media can be annoying at times, but its power is undeniable. If you're new to social media, do some research on which platforms are best suited for your business type and get stuck in. Take a look at what your competitors are doing for some inspiration. You're going to need to be at least as good as them. Post every time you've got something happening, whethers it's a new product, new blog, website update, or otherwise. Take an interest in your customers' social media too, following and liking their posts. It helps build a relationship and keeps them coming back to you and you only.
It's not always easy, but getting it right can increase your views. You need something that will grabs the attention of visitors, helps your SEO and accurately represents the page too. Try to avoid clickbait as your retention rates will drop sharply if visitors are being mislead. You want people on your website for as longer time as possible, so make it sound appealing with the title, and have content good enough that keeps them there. If you're responsible for web development, use H1 and H2 tags correctly on your pages.
There's several ways of paying to get more traffic to your website. It's undoubtedly the quickest way to get the ball rolling, and more necerssary if you're unable to wait months and months for your SEO work to pay off.
Get stuck in! Don't just create a site and expect people to show up. Do everything in your power to get people to your site.
Spam or use black-hat techniques. You'll probably get caught out in the end. So do some research on what constitutes white, grey and black hat SEO practices.